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December 7, 2004

...and it's more than just LeBron

One more ad the censors don't like... My friend Dan just forwarded along this article from ESPN. It continues with the theme of my last few posts:

BEIJING -- China has banned a Nike television commercial showing NBA star LeBron James battling a cartoon kung fu master, saying the ad insults national dignity.
"It was never intended to hurt anybody or any culture or anything like that," James said after practice in Cleveland on Monday.
"We put the ads together basically for kids."

Again, this issue is much deeper than a Nike commercial. As the article states, as of last May the government has begun to prohibit the use of English words along with shows that promote "western ideology and politics."

Is this issue comparable to the recent controversy with FCC in the States? Probably, but our problems are not even close in terms of severity. In any event, it is possible that cable T.V. and satellite radio might end up making the regulatory group obsolete. China's has a long way to go before censoring Howard Stern becomes their primary concern.

LeBron, for one, hopes to reintroduce himself to his Chinese fans in Beijing in 2008 when he competes in the Summer Olympics. Unfortunately, it's already been demonstrated that not even this great event is safe from the censors.

Posted by Peter Mork at December 7, 2004 6:19 PM

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