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October 20, 2006
Chinese Food in China, via the U.S.
From today's WSJ:
One U.S. Chain's Unlikely Goal:
Pitching Chinese Food in China
SHANGHAI -- Looking for a quick lunch, Zheng Li stopped in at East Dawning, a bright, clean fast-food restaurant in this bustling city. Scanning the menu board, she saw crispy pig ears, marinated egg with seaweed and shaved ice topped with corn, peanuts and red beans. The 26-year-old hotel receptionist chose spicy chicken and carried it to a table on a paper-lined tray. "The taste is so Chinese," she said.
But the company that created it is so American. Yum Brands Inc., which owns KFC and Pizza Hut, developed East Dawning from scratch two years ago. Just as with its other restaurants, Yum is betting that the efficiency and atmosphere of American-style chain restaurants will appeal to Chinese diners. Only this time, the Louisville, Ky., company wants to apply its formula to Chinese food. In China.
Posted by Peter Mork at October 20, 2006 8:27 AM
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